New wool rugs will shed in the first few months and will need to be vacuumed often to avoid lint build up. Vacuuming regularly will also help the fibers keep their shape and remove dirt. Avoid spinning brushes, however, as they will degrade the wool fibers over time.

Blot fresh stains with a clean cloth before they dry and sprinkle baking soda afterwards to absorb any extra moisture away from the fibers.

A professional is advised for deeper cleaning.